2min2x Oral Health Literacy Campaign Launching August 6 2012

California Dental Association "Update" Magazine, Vol. 24 Issue 7 July 2012:  "National Oral Health Ad Campaign to Encourage Brushing '2min2x':  An unhealthy mouth can be linked to obesity, diabetes and heart disease.  It also can impact a child's ability to learn, develop self-esteem and speak properly.  Compounding these problems, more than 16 million children suffer from untreated tooth decay.  These are just a few of the reasons a three-year national advertising campaign on the importance of good oral health is kicking off during the week of Aug. 6.......The goal will be to improve children's (ages newborn-12) oral health by educating and caregivers about the importance of a healthy mouth, and motivating and empowering them to prevent children from experiencing dental pain........The campaign will focus on elevating the importance of simple behaviors such as brushing "2min2x" - or two minutes, two times a day - and monitoring that activity....The campaign is developing a website for the Partnership for Healthy Mouths, Healthy Lives as a central place for campaign materials."