Monday, July 16, 2012
2min2x Oral Health Literacy Campaign Launching August 6 2012
California Dental Association "Update" Magazine, Vol. 24 Issue 7 July 2012: "National Oral Health Ad Campaign to Encourage Brushing '2min2x': An unhealthy mouth can be linked to obesity, diabetes and heart disease. It also can impact a child's ability to learn, develop self-esteem and speak properly. Compounding these problems, more than 16 million children suffer from untreated tooth decay. These are just a few of the reasons a three-year national advertising campaign on the importance of good oral health is kicking off during the week of Aug. 6.......The goal will be to improve children's (ages newborn-12) oral health by educating and caregivers about the importance of a healthy mouth, and motivating and empowering them to prevent children from experiencing dental pain........The campaign will focus on elevating the importance of simple behaviors such as brushing "2min2x" - or two minutes, two times a day - and monitoring that activity....The campaign is developing a website for the Partnership for Healthy Mouths, Healthy Lives as a central place for campaign materials."
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Love to support the campaign, being a phoenix dentist let us fight against tooth decay or cavity. Love to have a copy of that issue.
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